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We just love riding
Always on the move, never still. Looking forward every uphill, every downhill, always ready to change perception at every turn.
We love being connected to the present, not dreaming of the future or lost in the past. Not in our head. That's why we love being on the road on a wheeled human fueled machine. And the Road doesn't care of destinations. Neither do we.
We just care about the feeling you get when you're there, chain rolling, wheels spinning, breeze in you hair, the world on hold all around you.
We care about preserving that feeling, nurturing it, prolonging It as much as possible, taking It back to life.
Life in the end is just a beautiful ride, and you don't need much to enjoy it.
You just need to get rid of the unnecessary.
“That's why our bikes have everything you need, nothing you don't.
Minimalist beauty achieved through meticulous construction.
Timeless design that just means functionality, pleasure and comfort.”
High tech features and overcomplexity in bikes distract us from what's truly important; a simple bike.
And a simple belief: That people don’t always need more to do amazing things, see amazing things, and just feel amazing.
Everything you need,
nothing you donʼt.
Whether you're choosing your first bike or fine-tuning your setup, our passionate teams in Zürich and Basel take the time to understand what you need. And when your ride needs some love, our workshops are ready to keep it rolling smooth and strong.
Adil
Managing Director
Tobias
Operations
Takis
Mechanic
Charline
Marketing
Nick
Co-founder
Reto
Co-founder
Jonathan
IT
Kay
Store
Mateo
7-Siech
Genc
Advisor Sales
Michael
Store
Rebecca
Marketing
01 Enjoy the Ride
We think thinking is overrated ...
We ride for the feeling, not the thinking. No extras, no gimmicks - just comfort, flow, and the simple joy of being on the road.
02 Simplicity
We believe in the power of simplification ...
We believe less is more. Every bike we make is built from three essentials: quality materials, clean design, and sharp attention to detail. Everything you need, nothing you don’t.
03 Zürich at Heart
Zurich shaped us ...
Zurich shaped Siech. We know its streets like our own rhythm - and build bikes that reflect the city’s balance of style, function, and freedom.