At the age of three, Reto discovered mobility and freedom through his first bicycle. The training wheels were quickly removed and the voyages of discovery became longer. He later swapped his beloved children's bike for a racing bike and took part in competitions. The maintenance and care of the racing bikes were part of his everyday life, which led to his enthusiasm for bicycles, their design and functionality growing.

Siech Cycle is now the leading Swiss lifestyle brand for high-quality and urban bikes at affordable prices. With great attention to detail, we develop each of our models into a convincing composition of materials, trendy colors, functional components and strong design.